The Hodgman Liberal Government is proud to have partnered with David Jones to support their The Art of Living Autumn fashion campaign launch, the first time it has taken place outside of Melbourne or Sydney.

The campaign is a great opportunity to showcase Tasmania’s vibrant reputation as a destination which offers premium experiences, world-class produce and an unrivalled natural environment.

In addition to the launch events, Tasmania will be the backdrop to the retailer’s Autumn Winter fashion shoot to be featured in Jones Magazine and in-store merchandising.

As part of the partnership following the launch, Tasmania’s produce and premium producers will be highlighted through special promotional activities in David Jones food halls in Victoria and New South Wales.

Over 90 of Australia’s top media representatives, influencers and ambassadors who produce content for leading lifestyle print and digital publications will also be travelling to MONA to cover the event.

Tourism Tasmania’s brand partnerships are an innovative way to showcase Tasmania as a vibrant destination with a modern and contemporary edge, and reinforce the State’s winter appeal to consumers in new and interesting ways.

Elise Archer, Minister for the Arts